Employee Touchpoints & How To Use Them

HR plays a critical role in communicating an organization’s message. They ensure everyone understands company expectations, build brand identity, and keep employees informed.

However, HR often faces two communication challenges:

Limited Channels: Feeling restricted by the perception of a few traditional communication methods.
Information Overload: on the other hand, feeling overwhelmed by the constantly evolving communication landscape.

Inspired by Marketing principles, we can solve this!

By identifying all employee touchpoints (moments of interaction) and mapping them to different communication types, you can create a strategic communication plan.

The best way to take stock of touchpoints is through a MindMap. This mind map is a starting point! You can use it as inspiration or create your own.