We respect the trust you place in us and understand your right to privacy of your personal information that you disseminate to us. In light of the same, we take a proactive approach to ensure that necessary steps are taken to protect your privacy at every stage of your visiting experience. We assure you that the personal data or information collected by us shall be dealt with strictly in accordance with applicable Indian Laws, including applicable laws with respect to data privacy. Rule 2 (1) (i) of the Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011 defines “Personal information” as any information that relates to a natural person which, either directly or indirectly, in combination with other information available or likely to be available with a body corporate, is capable of identifying such person and Rule 3 defines “Sensitive Personal Data or Information of a Person” as such personal information which consists of information relating to (i) password; (ii) financial information such as Bank account or credit card or debit card or other payment instrument details; (iii) physical, physiological and mental health condition; (iv) sexual orientation; (v) medical records and history; (vi) Biometric information; (vii) any detail relating to the above clauses as provided to body corporate for providing service; and (viii) any of the information received under above clauses by body corporate for processing, stored or processed under lawful contract or otherwise but does not include any information that is freely available or accessible in public domain or furnished under the Right to Information Act, 2005 or any other law for the time being in force. Please read below to understand our methodology and practice for collection and distribution of personal information:
Personal Information
In order to access and utilize Yellow Spark’s products and services, Yellow Spark may require each customer to provide their personal information, which we collect and store, from time to time. We collect only such personal information from you that we consider necessary for giving you a safe and customized experience, which is the primary objective of this Website.
Yellow Spark also provides you the option to browse the Website without providing your personal information. However, given the nature and the function of the Website, you may be required to provide your personal information in order to avail or purchase services of the Website, in which case you are not anonymous anymore. Where possible, we try to indicate the mandatory and optional fields required. You always have the option to not provide information by choosing not to use a particular service or feature on the Website. Please note that we may automatically track certain information about you based upon your behaviour on our Website.
What we do with your Information?
Primarily, we use your information to identify you as a Buyer or user of the website and for maintaining and building the database and communicating to them news and information, however, we may also use this information to do internal research on your interests and behaviour to better understand, protect and serve your needs.
As a result of sharing your information with us, you may, from time to time, receive information from us about new features, new services and special offers we think you’ll find valuable. If you take advantage of special offers made by our marketing partners, we may, with your consent, transfer your personal information to them. We may share your mailing address with select third parties. As we are committed to protect your privacy, under no circumstance do we rent, trade, share or divulge your personal information in any other way with any other organization for their marketing purposes without your consent, except where we may be required to do so by law or when we have good-faith belief that such action is necessary to comply with a judicial proceeding, a court order or legal process. We may also disclose personal information in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms and Conditions or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of our users or the general public. We partner with one or more credit card processing companies to assist us in processing your payment. We may disclose the personal and non-personal information of our customers to any successor-in-interest of ours, such as a company that acquires our business. Should you breach our Terms of Use or if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, we may disclose your personal information to the appropriate authority, in accordance with law.
Your Consent
By providing your personal information, you consent to the use of the information collected through a questionnaire, application, form or similar document or service for feedback on Yellow Spark in accordance with this Privacy Policy, including but not limited to your consent for sharing your information as per this Privacy Policy. We shall not be responsible for the authenticity of any personal information supplied to us by you.
If you have any queries or concerns then you may contact us. Your concern shall be addressed in a time-bound manner.
Use of Cookies
Yellow Spark may use cookies or web beacons to store personal information, only for the purpose of updating user preferences and to ensure fast loading of pages. Also hit counters and metres maybe used for statistical information and web reports.
Data security
Being a valued customer to us, we ensure the protection of your personal information. To prevent unauthorized access, we have implemented physical, electronic, and managerial procedures to safeguard and secure the information we collect. Though our Website has stringent security measures in place to protect the loss, misuse, and alteration of the information under our control yet we cannot guarantee its security. Whenever you change or access your account information, we offer the use of a secure server. Documents are delivered to you either via priority mail or via e-mail.
Additionally, we strive to protect ourselves and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. In particular:
We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems.
We restrict access to personal information to our employees, contractors and agents who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.
We also take measures to disable personal information when it is no longer required by us.
Language and unauthorized use
Use of foul language and transmission thereof through Yellow Spark is strictly prohibited. Unauthorized usage of login and password for access and use of Yellow Spark would attract necessary action or liability under the applicable Indian laws. Any content that is obscene, unlawful, defamatory, libellous or hateful, or has spam, commercial or advertising content or links will be removed/deleted from the Website.
Communication and/or transaction through the Website
All communications on and transactions emerging from Yellow Spark is strictly between the parties between whom such communication and/or transaction has taken place. Yellow Spark, its agencies and technology partners assume no liability or responsibility of any nature whatsoever as regards the accuracy, reliability, completeness, currentness, timeliness or otherwise of any of the communication and/or transaction taken as a result of accessing the Website. Yellow Spark, its agencies and technology partners also assume no responsibility as regards the quality, standard, authenticity, suitability, durability, etc. or otherwise of the content posted by its visitors/members on the Website. Yellow Spark shall not be, in any way, responsible or liable for breach of any terms as may be agreed upon by and between parties.
Links to Third-Party Sites
Our Websites include links to other websites, whose privacy practices may be different from those of Yellow Spark’s. If you submit Personal Information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit or use while getting an access to our Website. Moreover, ads appearing on our Website may be delivered to users by advertising partners, who may set cookies. “Cookies” are small text files transferred by a web server to your hard drive and thereafter stored on your computer. The types of information a cookie collects include the date and time you visited, your browsing history, your preferences, and your username. We cannot control or access cookies used by third-party service providers. This Privacy Policy covers only Cookies used by us, and not those which are used by third parties. You have the ability to either accept or decline the use of cookies on your computer, whether you are registered with us or not. We encourage our users to be aware when they leave our Website and to read the privacy statements of such other websites. This Privacy Policy applies solely to information collected by Yellow Spark.
Amendments in the Privacy Policy
We reserve the right to change the Privacy Policy from time to time, and at our sole discretion. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any changes or update to this Policy on this webpage. It is recommended to the users to periodically review the policies and make note of any changes that may have been made by us. Your continued use of the Website, following changes to the Privacy Policy, will constitute your acceptance of those changes. We may also limit the Website’s availability, in whole or in part, to any person, geographic area or jurisdiction we choose, at any time and in our sole discretion.
Disputes
Any disputes regarding your privacy are subject to the Terms of Use, including but not limited to any provisions related to indemnification, limitations on damages, and choice of law and forum.
Retention Period
We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required by law.
Contact us
If you have any questions about this Privacy Policy, the practices of this Website or your dealings with this Website, kindly contact us.