Employer brand is a set of tangible qualities that a company possesses as an employer. It is these qualities which become the identity of the company among all those who work or intend to work in the company. Simply put, your employer brand encourages new employees to join you, remain with you and recommend you to their other colleagues. Here’s what does it take to develop a strong ‘Employer Brand’?
Do you remember your onboarding at your job? How was your first day, the first week, or the first month at the job? Now as the tables turn and you’re the boss, you have two options. Either repeat the history of what happened with you? Or instead, make the first day of your employees a memorable one. Having creative presentations, active demonstrations and better onboarding could set a positive and productive work environment for the new joinees. These are just some of the ways that would be very helpful in transforming your onboarding process into a dynamic, interesting, job-oriented and effective process.
The CV, qualifications and past experiences are undoubtedly very vital in your hiring process. However, if you wish to choose an ideal candidate, you need to look beyond what’s there in the CV. You might have to look at a whole lot of personality aspects to ensure you hire an ideal candidate for the job.
“I’m not surprised that suddenly there is a great emphasis globally, on the intent to hire the most skilled candidate for the role in question. The question though begs to be answered is ‘Did we not hire based on skill earlier?’. Or let’s just say that HR lost focus of the skills for some time and got enamoured by the education qualifications, certifications etc.” shares Nirav Jagad.
India’s economy is back on track, and renewed optimism means that CEOs in most industry sectors are investing in growth. However, the one dark cloud in this sunny picture is the huge shortage of talent that India Inc. is facing, especially in white collar jobs. In this guest article, Mr. Akhil Shahani – Managing Director of The Shahani Group shares his thoughts with us.
Overwhelming as it may be, data analysis has made things more precise for businesses. Data analysts have proven over time and again that numbers don’t lie and are collectively, an effective tool to design various organisational functions. The question still remains, that how does data analysis fit into the entire HR scenario?
The “war for talent” is a key driver of success as well as a strategic business challenge. And this war has only intensified in the last decade. Let’s look at what differentiates freshers and experienced professionals in the context of hiring and its effects on the organisation.
While it is necessary to focus on overall development of all employees, there are a few employees who not only perform consistently; they also demonstrate potential of moving up the ladder through their thoughts, ideas and actions. Identifying and nurturing them are the key to organisational success.
The HR function is like that of the gatekeeper of a company. It can be your strongest pillar if you invest in it. Moreover, directly or indirectly (depending on the responsibilities), HR is a spokesperson of the company’s values and leadership…
‘You don’t attract what you want, you attract what you are.’ – Dr. Wayne Dyner What then defines you as an organisation, or what is your organisation’s culture? And consequently what kind of talent are you attracting as a result
