How to Build a Strong Employer Brand

How to Build a Strong Employer Brand

Employer brand is a set of tangible qualities that a company possesses as an employer. It is these qualities which become the identity of the company among all those who work or intend to work in the company. Simply put, your employer brand encourages new employees to join you, remain with you and recommend you to their other colleagues. Here’s what does it take to develop a strong ‘Employer Brand’?

Can HR Give Your Business A Competitive Edge?

Can HR Give Your Business A Competitive Edge?

“I’m not surprised that suddenly there is a great emphasis globally, on the intent to hire the most skilled candidate for the role in question. The question though begs to be answered is ‘Did we not hire based on skill earlier?’. Or let’s just say that HR lost focus of the skills for some time and got enamoured by the education qualifications, certifications etc.” shares Nirav Jagad.