Employer brand is a set of tangible qualities that a company possesses as an employer. It is these qualities which become the identity of the company among all those who work or intend to work in the company. Simply put, your employer brand encourages new employees to join you, remain with you and recommend you to their other colleagues. Here’s what does it take to develop a strong ‘Employer Brand’?
The CV, qualifications and past experiences are undoubtedly very vital in your hiring process. However, if you wish to choose an ideal candidate, you need to look beyond what’s there in the CV. You might have to look at a whole lot of personality aspects to ensure you hire an ideal candidate for the job.
“I’m not surprised that suddenly there is a great emphasis globally, on the intent to hire the most skilled candidate for the role in question. The question though begs to be answered is ‘Did we not hire based on skill earlier?’. Or let’s just say that HR lost focus of the skills for some time and got enamoured by the education qualifications, certifications etc.” shares Nirav Jagad.
Unlike some of the other business assets, if managed well, the human assets or the human resource of your company have the potential to constantly appreciate and yield multi-fold returns. All it takes is for the leadership team to integrate the human resource strategy in business strategy.
India’s economy is back on track, and renewed optimism means that CEOs in most industry sectors are investing in growth. However, the one dark cloud in this sunny picture is the huge shortage of talent that India Inc. is facing, especially in white collar jobs. In this guest article, Mr. Akhil Shahani – Managing Director of The Shahani Group shares his thoughts with us.
Overwhelming as it may be, data analysis has made things more precise for businesses. Data analysts have proven over time and again that numbers don’t lie and are collectively, an effective tool to design various organisational functions. The question still remains, that how does data analysis fit into the entire HR scenario?
The “war for talent” is a key driver of success as well as a strategic business challenge. And this war has only intensified in the last decade. Let’s look at what differentiates freshers and experienced professionals in the context of hiring and its effects on the organisation.