Employer brand is a set of tangible qualities that a company possesses as an employer. It is these qualities which become the identity of the company among all those who work or intend to work in the company. Simply put, your employer brand encourages new employees to join you, remain with you and recommend you to their other colleagues. Here’s what does it take to develop a strong ‘Employer Brand’?
Changing times call for game-changing strategies. Over the recent years, HR leaders have realised the importance of employer branding as being one of the key components of HR strategy.
As we head towards a new era of the workforce and prepare ourselves to face Organisation 2020; organisation leaders are constantly presented with challenges in managing the human capital. With major socio-economic changes affecting work culture, recruitment, employee behaviour and so on, business leaders need to look beyond ‘management’ of resources.
Many entrepreneurs believe that organisations are born out of ideas that are acted upon with perseverance. Yet, they often forget that it is the employees that take the idea to fruition! While terms like employee satisfaction and motivation commonly do the rounds in office memos and workshops, seldom are they…