Employer brand is a set of tangible qualities that a company possesses as an employer. It is these qualities which become the identity of the company among all those who work or intend to work in the company. Simply put, your employer brand encourages new employees to join you, remain with you and recommend you to their other colleagues. Here’s what does it take to develop a strong ‘Employer Brand’?
More and more companies today are realising the value of ‘employee experience’ and are approaching this subject with as much importance as they would approach ‘customer experience’. Just the way, the first few days are the most critical in building your brand image with a new employee, likewise, the last few days of an employee before their also has large impact on the perception about your brand. Here’s a quick guide on how you can ensure the employees exit is a positive experience.