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In a general sense, culture is pretty much your identity. This identity is strongly influenced by factors such as religious background, influential people involved in upbringing, place, age, and external social environment amongst a variety of other factors. In a similar way, a company’s culture is pretty much its identity or in some cases lack of it.

A company culture strongly influences in creating its employer brand. Factors that go into developing the visible side of company culture are:

  • stories or rumours that spread through grapevines
  • rituals, celebrations or ceremonies
  • communication style & behaviors
  • physical infrastructure or décor

The invisible side of company culture includes:

  • beliefs & values
  • perception of good/bad, right/wrong
  • perception of ideals

Developing a culture can not only help a leader to create a unique organisation identity, but also create a uniform approach towards problem solving and decision making. A uniform culture can cut across geographies giving a unified experience to all stakeholders. Culture also acts as a magnet and helps an organisation attract like-minded people.

Culture is a function of time. It evolves. In a company, either the leadership puts in conscious efforts to create it or it takes its own course. Leadership today, is well aware of pitfalls and benefits of creating a company culture. Having said that, most of them struggle to create a culture that they want.

Keeping this in mind, we bring to you a tool that will help you assess the gap between a culture that you would ideally like to have and what it currently is. We have used our proprietary PPP © or People Practice Performance model to create a list of generic statements that we feel most leaders wish to have as their culture. The instructions on how to use the tool are available in the downloadable excel sheet.


At Yellow Spark, we believe that culture should be consciously created and nurtured. We can help you not only to design the desired organisational culture, but experience it in action. It begins with leadership team since employees do what they see. If you want to bridge the gap between desired and actual culture, please reach out to us on

Author Profile: Aparna Joshi Khandwala is a passionate HR professional. She co-founded Yellow Spark to work with like-minded people who believe in the power of leadership, which is the only differentiator a business has.

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Culture: Mind the Gap! (Free Tool)
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Published on:  April 20, 2017

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